Macy's West, San Francisco, CA

• Directed PR department for Macy's West, a $4.2 billion company with 135 department store locations in seven western states and Guam

• Acted as Macy’s West spokesperson for crisis and non-crisis events

• Responsible for media training of all Macy’s West senior executives 

• Oversaw press for Macy’s West major events and initiatives including:

  • Passport fashion show and fundraiser (3000+ attendees/3 days/2 cities)

  • Spring Flower Show

  • Macy’s Tree Lighting in San Francisco